A private hospital's growth depends on its specialists being known. Brighter Health built a dual-brand campaign that gave each of the eleven participating practices its own dedicated presence in its strongest regional market, while the hospital gained the collective weight of the group. Across nine regions and six channels, every placement delivered on schedule.
Stirling Hospital
Stirling Hospital Specialists Campaign
Building the case for local specialist care
Brighter Health partnered with Stirling Hospital to put the hospital and its visiting specialist practices in front of Adelaide and regional South Australia. The campaign delivered more than five million audience impacts against a three million forecast, in full and on budget.
More Projects
Creating awareness for a local icon
Promoting a community of specialists