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Southern Cross Care

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Reimagining Aged Care for Southern Cross Care

In a rapidly evolving aged care landscape, Brighter repositioned Southern Cross Care to speak directly to older adults. Our 'Better for Life' brand positioning and campaign, featuring clients sharing their daily experiences, ran across TV, radio, cinema, and print. This was supported by a revamped website and redesigned literature, ensuring Southern Cross Care's messaging resonated with its audience.

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Brighter acknowledges the Traditional Custodians of the land on which we work, and pay our respects to their Elders past and present.