Emergency Services Health

Transformative marketing strategy

To fully understand the opportunities for Emergency Services Health, we began by engaging directly with key stakeholders through a comprehensive learning roadshow. This led to the creation of our distinctive tagline, "Cover Like No Other," capturing the fund's unique value. We then developed a compelling visual identity centred on animated characters, designed to explain complex insurance benefits. This approach was seamlessly rolled out across sales and marketing materials nationwide, enhancing engagement and understanding among Australia's first responders.