To fully understand the opportunities for Emergency Services Health, we began by engaging directly with key stakeholders through a comprehensive learning roadshow. This led to the creation of our distinctive tagline, "Cover Like No Other," capturing the fund's unique value. We then developed a compelling visual identity centred on animated characters, designed to explain complex insurance benefits. This approach was seamlessly rolled out across sales and marketing materials nationwide, enhancing engagement and understanding among Australia's first responders.
Brighter becomes an extension of your team; they understand your brand, your strategy, and the media environment. The depth of knowledge and expertise they bring is something I couldn't hire internally, putting us into a position of distinct advantage in the marketplace.
Angelo Russo
GM Marketing & Strategic Relations
Creating a sophisticated online presence
Brand transformation
