Brighter Health has transformed ChemSupply Australia’s brand story and corporate identity around a new tagline — ‘Experience. Our Chemistry.’ The new brand story for the company includes two key elements — a clear call to action and a celebration of ChemSupply Australia’s leading status in its industry. We defined a new strategic direction, equipping business units with stronger corporate and product positioning across key specialties in the Scientific, Ingredients, and Pathology sectors. This new positioning was further enhanced through a comprehensive overhaul of ChemSupply Australia’s website and digital channels, including content writing, design, and digital development.
Brighter has delivered exactly what we needed to bring our strategy to life in an exciting and professional way. We have been delighted by every aspect of their creativity and working with their team.
Adrian Cerchez
Chief Executive Officer
