Burnside Hospital Specialists Campaign

Showcasing specialist care at Burnside Hospital

Brighter Health partnered with Burnside Hospital to raise awareness in the South Australian community about the diverse range of specialist care available at the hospital. By uniting the specialists and promoting them as a cohesive group, we successfully reached a broad audience and strengthened the hospital’s brand.

Increase referrals
Raise community awareness
Clarify service offerings
Develop engaging content
Provide media planning and strategic advice

Burnside Hospital engaged Brighter Health to enhance its visibility and help promote its community of specialists. To achieve this, Brighter Health developed a campaign that combined the narratives of the hospital and its affiliated specialists, creating a unified story that resonated with patients and referrers. The campaign used a dual-brand strategy to deliver coordinated messages across various media, including outdoor ads, TV commercials, and digital content, while adhering to APHRA compliance standards.